John Armitage is a strategic digital product designer and design practice leader. Since entering the software industry in the early '90s, he has performed principal designer and team/practice leadership roles in various consulting and development organizations.
Since 2002 he has worked in the enterprise software arena, with user experience design teams at Peoplesoft, BusinessObjects, SAP, and Host Analytics. In six years at SAP, John designed new product and business concepts related to cloud computing, social media, collaboration, business networks, and visual analytics.
His 2016 book, "Bringing Numbers to Life: LAVA and Design-Led Innovation in Visual Analytics", portrays the results and design process of the LAVA visual analytic design language project conducted at software providers BusinessObjects and SAP from 2004-2014.